The Digital Surfer

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told.

And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time data of that plane, including destination and flight number; including a weather feed even reads the cloud height to ensure the plane is visible before showing the advert! Pretty cool huh? I’m not sure the video does it justice.

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool.

The campaign is framed as a real social experiment, in fact, it’s a branded art installation, highlighted by identical twins, with one chewing gum, vs the other who isn’t, from which the general public are asked to put on headphones, and interact with the installation. Eventually proving, that chewing gum, makes you cool, or at least, leaves a more desirable impression.